Friday, 21st March 2025, 12:30pm (HKT) at CVA 1022 and on Zoom
以“指”指“月”，意在看月，看“指”而不看“月”，即为蠢人。雷吉斯•德布雷以为，媒介学者就是要做这样的“愚蠢”之人。因为以往的研究恰恰忽视了，“指”居于“看”和“月”之间，影响着如何“看”月。媒介学就是要反其道而行之，揭示“指”及其作用，以证物质和象征的不可分，技术和文化的一体，从而破除关于技术和文化对立的障碍，为人类文明的传承历史提供新的视野和解释。指月之“指”，既是一种物质也是一种运作；主导之“指”不同，其运作及其状况也就不同。因此，作为有形与无形、位置与功能的共同作用，媒介不仅制约着文化如何被传递、被显示，酿成特定的文化气候和环境，同时也形成不同的社会文明。基此，中国的媒介学，要关心的不仅是“媒介”运作对于文化传承的影响，更要将目光投射在媒介对人的感知的影响，关注媒介产生什么新的现实，给人带来何种新的生存经验和方式。简而言之，它既要看“指”、关注“指”的运作；也要看“月”，看形成了什么，产生什么影响，呈现出什么不同的“月亮”。
Using the “finger” to point at the “moon” is intended to look at the moon; focusing on the “finger” instead of the “moon” is foolish. Régis Debray believes that media scholars should be such “foolish” individuals. Previous research has ignored that the “finger” lies between “looking” and the “moon,” influencing how one “looks” at the moon. Mediology aims to take a contrary approach by revealing the “finger” and its role, demonstrating the inseparability of material and symbolic aspects, and the unity of technology and culture. This approach breaks down the barriers of the technology-culture dichotomy, providing new perspectives and interpretations for the history of human civilization. The “finger” pointing at the moon is both a material entity and an operation; different dominant “fingers” lead to different operations and conditions. Therefore, as a combined effect of the tangible and intangible, position and function, media not only constrain how culture is transmitted and displayed, shaping specific cultural climates and environments, but also form different social civilizations. Based on this, Chinese mediology should not only focus on the impact of media operations on cultural transmission but also on the influence of media on human perception. It should pay attention to what new realities media create, what new living experiences and ways they bring to people. In short, it should examine both the “finger,” focusing on its the operation, and the “moon,” examining what is formed, what impact it has, and what different “moons” it presents.
黄旦，博士，浙江大学传媒与国际文化学院教授，浙江大学数字沟通研究中心主任。目前的研究领域为媒介理论、中国媒介史、城市传播和传播思想史。
Huang Dan, PhD is Professor at College of Media and International Culture, Zhejiang University, and Director for Centre for Digital Communication Studies, Zhejiang University. His research areas include media theories, Chinese media history, urban communication and histories of communication thoughts.
This talk will be presented in Chinese.
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For enquiries: cmcr@hkbu.edu.hk
Organised by Centre for Media and Communication Research, School of Communication, Hong Kong Baptist University.
