Thursday, 27th February 2025, 12:30pm (HKT) at CVA 1022 and on Zoom
Many vocational education and training programs are enthusiastic to recruit industry employers to provide workplace exposure and work-integrated learning opportunities. However, low industry motivation to participate has sometimes posed an issue. In this study, we examine what motivates companies to participate as an industry partner and the perceived challenges in participating. A qualitative interview study was conducted among 15 current and potential industry partners. Results indicated that the main motivations and perceived benefits of serving as industry partners were attracting talent, giving back to society, enhancing company reputation, and promoting corporate learning. Other considerations included the reputation of the educational institutions, existing partners, level of commitment, and how much of a contribution the partner could make. Employee turnover of industry partners and communication between partners and education providers were perceived as challenges. Recommendations informing vocational education programs’ efforts to initiate, maintain, and strengthen industry engagement were proposed.
KARA CHAN (PhD in psychology; City University of Hong Kong) does research in the areas of advertising and cross-cultural consumer studies. She is the curriculum director of the CLAP-TECH Education Pathway (Creative Media). She has published eight books as well as over 200 journal articles and book chapters. She was a Fulbright Scholar at Bradley University. Her journal articles won six Emerald Literati Network Awards for Excellence. She was the Finalist for the 2020 University Grants Committee Teaching Award, recipient of President’s Award of Outstanding Performance in Research Supervision, Outstanding Performance in Scholarly Work, and 2021 International Contest on Blended Teaching and Learning. She was named World’s Top 2% Scientists in the Economics and Business subject field in 2023 and 2024.
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For enquiries: cmcr@hkbu.edu.hk
Organised by Centre for Media and Communication Research, School of Communication, Hong Kong Baptist University.
