Responsible AI: Using Interactive Interfaces to Promote Accurate Calibration of Trust in AI Systems

Friday, 1 March 2024, 11:00am (HKT) at CVA 1022 and on Zoom

This talk will describe how the affordance of interactivity can help combat overtrust and undertrust in AI systems by enabling users to calibrate their trust. It will first describe people’s tendency to employ mental shortcuts when processing media and raise the need for more effortful attention to embedded biases in AI systems. It will then introduce the speakers’ model of Human-AI Interaction (HAII), based on his Theory of Interactive Media Effects (TIME), which proposes two mechanisms—cues and actions—by which technological affordances can shape user cognitions. It will explain how we can promote responsible AI by embedding warranted trustworthiness cues on the interface and providing interactive opportunities for users to enhance the transparency and explainability of automated systems.

S. SHYAM SUNDAR (PhD, Stanford University) is James P. Jimirro Professor of Media Effects and Director of the Center for Socially Responsible Artificial Intelligence (CSRAI) at Penn State University. He is also the founding director of the Media Effects Research Laboratory at Penn State’s College of Communications. Prof. Sundar is a theorist as well as an experimentalist who uses a variety of quantitative and qualitative approaches in his research. His research examines social and psychological effects of interactive media, ranging from websites and social media to virtual assistants and virtual environments. Specifically, his experiments investigate the role played by technological affordances in shaping user experience of mediated communications. His current research pertains to psychological effects of Human-AI interaction in a variety of contexts, ranging from personalization and recommendation to fake news and content moderation.

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Organised by Centre for Media and Communication Research, School of Communication