Understanding Human Communication through Big Data

Wednesday, 30 March 2022, 10:00 a.m. to 11:30 a.m. on Zoom

Most “digital traces” of human activities are communicative in nature, offering unprecedented opportunities for communication scholars to explore and theorize about the way humans think, behave and interact. Computational communication is an emerging subfield that leverages computational tools to gather, analyze and make sense of digital datasets to understand human communication phenomena. Shen will first discuss the
two categories of big data most relevant for communication scholars, content and digital footprints, and their characteristics and research implications. She will then share two recent empirical studies based on content and footprint data from a large online game and a social media platform. She will close with a discussion about recent trends and challenges of computational communication, and suggest promising directions to propel the field forward.

CUIHUA (CINDY) SHEN is Professor of Communication at University of California, Davis, the co-director of the Computational Communication Research Lab. She is the chair of the Computational Methods Division of ICA, and the founding associate editor of the journal Computational Communication Research, as well as the associate editor of Journal of Computer-Mediated Communication.

For enquiries: mkcheung@hkbu.edu.hk

Organized by Centre for Media and Communication Research and Research Postgraduate Studies Program, School of Communication and Film