Moral Outrage in Crisis communication: The interconnectedness of crises and scandals

Friday, 5 November 2021, 12:30 to 2:00 p.m. on Zoom

Crises emerge when organizations violate stakeholder expectations and place both stakeholders and the organization at risk of harm. Most crises are more regular than extreme in nature, but organizations often are entangled in extreme crises. Extreme crises are characterized by a unique appraisal of moral outrage which has been found to create a boundary condition for the prescriptions of crisis communication theory. Research has just begun to explore the role of moral outrage in escalating a severe crisis to an extreme one. Understanding the nature and effects of moral outrage on stakeholder perceptions following an extreme crisis is essential for improving crisis communication theory and informing crisis management practices.

ELINA R. TACHKOVA is Assistant Professor at the Department of Communication Studies. She earned her PhD in Communication from Texas A&M University. Tachkova’s research examines how organizational crisis response strategies affect stakeholder perceptions and organizational reputation following a crisis. Her research agenda is also focused on examining the relationship between scandals and crises and the communicative implications it poses for crisis communication research and practice. Her work has appeared in several edited volumes and international peer-reviewed journals. She is currently working on a book providing insights how to manage extreme and complicated crises.

If you would like to join the talk in person please RSVP to Eve Cheung.

If you are not a staff member or student of HKBU, please register  in advance to gain access to the campus. Write to Eve Cheung by Monday, 1 November 2021.

Organized by Centre for Media and Communication Research, School of Communication and Film