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Research Events

HKBU SCHOOL OF COMMUNICATION

Research Events

HKBU SCHOOL OF COMMUNICATION
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Sandy Cheng

Signaling, Verification and Identification: How Corporate Social Advocacy Generates Brand Loyalty on Social Media?

  • Faculty Event

Friday, 26 November 2021, 12:30 p.m. to 2:00 p.m. at CVA 1022 and on Zoom. Unlike previous corporate social responsibility… Read More »Signaling, Verification and Identification: How Corporate Social Advocacy Generates Brand Loyalty on Social Media?

News and Affordances, Action Potential and Cognitive Support

  • Guest Talk

Tuesday, 9 November 2021, 10:00 to 11:30 a.m. on Zoom Each medium of news delivery has a unique set of… Read More »News and Affordances, Action Potential and Cognitive Support

Moral Outrage in Crisis communication: The interconnectedness of crises and scandals

  • Faculty Event

Friday, 5 November 2021, 12:30 to 2:00 p.m. on Zoom Crises emerge when organizations violate stakeholder expectations and place both… Read More »Moral Outrage in Crisis communication: The interconnectedness of crises and scandals

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